“My crown is called content,
a crown that seldom kings enjoy”
Words are what make sentences and sentences are what makes concepts, and concepts are what makes you money. The dreamweaver is a conveyor of conceptualized thought. The thought is an idea that provokes a dream within the thinker, either in you or someone else. When the projection is systematically organized and orchestrated with a specific premeditated outcome in mind, steadfast desired results are to follow. These types of cognitive programs are running everyday in all areas of everyones lives, to deny them is weak. To align with them is like swimming with a strong current, even when it's headed towards the falls, you will still move rapidly and use less of your own resources.
"Creativity is piercing the mundane to find the marvelous"
Creativity is a very subjective term, as is any term. Based on the context in which you use it, but also within it's current parallel dimension of existence. Too many mistake creativity for being either "artsy" or "out-side-the-box", when to the sales writer, it's really the black magic of mind control, behavior modification and being the flux capacitor of persuasive measures.