Since 1986 I've intently studied and progressed through the various regions of mind development, personal development and writing wizardry. My philosophy is simple, write to you as if we're in a coffee shop, plain and simple. I'm not an editor, I'm a sales person, who just happens to do their job at a typewriter, to a million people at once, one person at a time. 

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Knowing what to say, when to say it, and why you're saying it are just some of the major keys to writing great copy. Kids right out of college who haven't developed the internal compass of 'knowing' yet are better suited as mere editors, to grammertize rather than create. 

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I break the rules of proper english because the matrix of the human psyche don't obey proper english. It obeys to the natural laws of the primordial ooze which emenated with you at birth, all subsequent programming is only secondary to that which is already in you. You can dye your hair but you cannot change your DNA.